Privacy Policy


1.1 LAR S.R.L – LIMITED LIABILITY COMPANY – LAR, R.U.C. nº 80024030-8, St. Augusto Roa Bastos – Las Azucenas Bldg., 1st Floor – Paraná Country Club, Hernandárias – Alto Paraná – Paraguay, for the benefit of its employees, customers, and suppliers, aiming at information security, personal data collection, use, storage, and processing, based on the principles of good faith and those as for personal data processing, developed the following Privacy Policy.

Message to the site User:

1.2 Please read this Privacy Policy carefully. When using the site, the User declares having read this policy thoroughly, understood, and agreed with the terms stipulated for data processing and use.

1.3 Access the Terms of Use and Privacy Policies regarding the use of the websites or specific services provided by LAR S.R.L. If the User disagrees with the provisions of this policy, they must discontinue access or use of the platform.

1.4 Through the LAR website, the User can connect with other websites, services, social networks, and applications.

1.5 Third-party websites and services are beyond the control of LAR.

1.6 It is recommended that the User check on privacy policies and terms of use of websites and services with specific rules and guidelines from LAR or third parties.

1.7 For further clarification or questions about personal data processing, the User must contact LAR through the information provided at the end of this policy.


The following are definitions of terms used in this Privacy Policy:

2.1 Personal data: information related to the identified or identifiable natural person;

2.2 Owner: natural person to whom the personal data subject to processing relates;

2.3 Controller: natural or legal person, private or government-owned, responsible for decisions regarding the processing of personal data;

2.4 Processing: every transaction carried with personal data, such as those that refer to the collection, production, receipt, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, elimination, evaluation or control of information, modification, communication, transfer, broadcast or extraction;

2.5 Consent: free, informed, and unequivocal manifestation through which the owner agrees with the processing of the owner’s data for a specific purpose;

2.6 Data sharing: communication, dissemination, international transfer, interconnection of personal data or shared processing of personal databases by public bodies and entities in the fulfillment of their legal powers, or between these and private entities, reciprocally, with specific authorization, for one or more processing modalities allowed by these public entities, or between private entities;

2.7 IP – Internet Protocol: identifies User devices on the Internet.


3.1 The User may visit the site without providing any personal data unless otherwise specified. In such cases, the requested personal data will be used to contact the user and perform the services provided by LAR S.R.L.

3.2 The User is accountable for the information provided, it is updating, and veracity, being responsible for any damage arising from untrue, inaccurate, or omitted information. Mainly, the User will be responsible for the confidentiality of their personal data and should be aware that sharing passwords and access data violates the policy and security of their data and the site.

3.3 It is recommended that the User carefully observe the data received by LAR S.R.L, the extension of the e-mails received, which must contain the domain “”.

3.4 LAR will use the data collected from the User to provide the services offered on the site or its applications, such as a) Answering the User’s questions and requests; b) Providing access to certain areas and resources of the site; c) Identity verification – IP; d) Lar Apps (Lar Digital); e) Communication with the registered User about their account and activities on the site; f) Adjustment of content on the site; g) Advertisement and sales promotions on products or services offered; h) Site improvement; i) Development of new products and services; j) Process applications for the programs used on the site; k) Price quotation for commercial and agricultural products; l) Transport logistics; m) Contacts via online chat, social networks (LinkedIn, Instagram, and Facebook); n) Others.

3.5 LAR may receive personal user data or usage data – Accesses – via third parties. That is, if the user is on another site or application and chooses to be contacted by LAR, that site will transmit the data-informed to answer their request.

3.6 When using one of the applications such as Lar Digitalor third-party resources, like Facebook, LinkedIn, Instagram, the User allows the collection and sharing of such information, including personal data.

3.7 Third-party companies that process the collected personal data are committed to the information security conditions and rules specified in this policy.


4.1 Whenever the User visits or interacts with the website; LAR may use a variety of technologies to automatically collect and record the access data – usage data and cookies.

4.2 Usage data may include the type of browser, operating system, accessed page, time, number of Users who have visited and viewed the site.

4.3 Cookies are text files with small pieces of data used to identify and store information on your device through the browser or application. Read below the types of cookies on the LAR website:

4.3.1 Google Analytics – analysis and monitoring of visitor statistics;

4.3.2 reCAPTCHA – form validation and spam prevention;

4.3.3 YouTube – tracks the viewing statistics of the site’s videos;

4.4 All the technologies used will respect the current legislation and the terms of this policy.


5.1 The security of personal information is of paramount importance to LAR, in view of the risks involving individual and collective rights. Thus, the nature and purpose of personal processing data are considered.

5.2 LAR will retain the User’s personal data for as long as necessary in the provision of services and for auditing, security, fraud control, credit protection, and preservation of rights. LAR may remain with the records of its Users’ data for a more extended period, in cases established by law or regulatory rule.

5.3 Thus, with respect to the rights and guarantees of its Users, all technical and organizational measures will be implemented to ensure the processing of personal data.


6.1 LAR, in the commitment to personal data processing, ensures the exercise of the User’s prerogatives.

6.2 The User may request, free of charge, to confirm the existence of the data processing, access the data, correct incomplete, inaccurate or outdated data, anonymize, block or eliminate unnecessary and excessive data, portability, information about the individuals, and legal entities with which the controller has shared data, and eventual revocation of the personal data processed and consented by the owner to use the services provided by LAR.

6.3 If the User requests the deletion of personal data or revokes any consent previously given for essential purposes in the services provided by LAR, the services provided will be unavailable.


7.1 The service provided by LAR S.R.L will not be accepted for children under 18 years old, except for those who are emancipated.

7.2 If the personal data owner is under 18, LAR may delete the registration of personal information from the Site


8.1 In the event of an incident with the processing of personal data, LAR S.R.L elects the forum of Hernandárias – Alto Paraná – Paraguay to resolve issues involving user’s personal data processed on this Site.


9.1 LAR – S.R.L reserves the right to modify this Privacy Policy at any time; such changes will be published in a visible manner on this website. This policy is valid as of 04/08/2021.


10.1 In case of questions or comments regarding this policy, or for questions related to personal data processing, the User must contact LAR by e-mail: “” or customer service hotline: + 595 61 578 940 (PY)/+55 45 3577 2488 (BR).


11.1 This Privacy Policy last updated: April 08th, 2021.